Where Atlanta Finds Its Voice
ATLANTA PUBLIC SCHOOLS
APS is where kids from every neighborhood in Atlanta learn they count, and what they say does too.
From debate teams to student government, to sports, to bands, to robotics, and art, APS is where Atlanta finds its voice. It’s where students learn to speak up: to have a point of view, and to raise their voices for what matters.
Because the greatest movements — the ones that matter — start with just one person. Someone brave enough to say something, and to commit to it in confidence. And every great community depends on schools to teach them how.
Campaign creation & Social media
Creative Concepts
Executions
A school district with 87 learning sites, including 59 neighborhood schools, 19 charter schools, and 2 citywide single-gender academies
PREVIOUS CAMPAIGN (BEFORE REBRAND)
In response to a rise in staff departures since the 2020 pandemic, Atlanta Public Schools (APS) faced challenges in hiring and retaining teachers and bus drivers for the 2023-2024 school year. Motivated by a commitment to shaping students’ futures, we launched an innovative multimedia campaign that emphasized the vital role of teachers and the dedication of bus drivers in uniting the community.
Campaign creation & Social media
Social media
Out of home advertising
Impact / ROI
Through our multimedia campaign, we successfully filled over 590 teaching positions and more than 80 bus driver roles, achieving an impressive 93% fulfillment rate and strengthening APS’s impact on transforming education.
20,674
clicks to the job board via digital media advertisements
1,562,987
impressions on digital out of home assets
119K
clicks to the job boards or job fair information from April-October
