A school district with 87 learning sites, including 59 neighborhood schools, 19 charter schools, and 2 citywide single-gender academies
ATLANTA PUBLIC SCHOOLS
In response to a rise in staff departures since the 2020 pandemic, Atlanta Public Schools (APS) faced challenges in hiring and retaining teachers and bus drivers for the 2023-2024 school year. Motivated by a commitment to shaping students’ futures, we launched an innovative multimedia campaign that emphasized the vital role of teachers and the dedication of bus drivers in uniting the community.
Campaign creation & Social media
Social media
Out of home advertising
Impact / ROI
Through our multimedia campaign, we successfully filled over 590 teaching positions and more than 80 bus driver roles, achieving an impressive 93% fulfillment rate and strengthening APS’s impact on transforming education.
20,674
clicks to the job board via digital media advertisements
1,562,987
impressions on digital out of home assets
119K
clicks to the job boards or job fair information from April-October
