Custom-embroidered uniforms & apparel
CHEF DUDS
Since 1997, Atlanta-based Chef Duds has supplied custom-embroidered uniforms, apparel, and merchandise for restaurants, hospitality businesses, and companies of all shapes and sizes. But with little-to-no social media presence, an outdated website, stale branding, and a lack of digital strategy, Chef Duds needed a marketing makeover as strategic and thorough as the uniform makeovers they provide.
Branding, Website, Social media, Campaign creation, Art director for photography & video
The Bear and Chef’s Table have turned restaurant culture into pop culture.
This design concept leans into the hip, edgy attitude that is restaurant culture. A limited color palette mimics the metallic shades of knives, pans and utensils, while a single pop of color adds punch. Minimalist graphics and hand-drawn illustrations play off the aesthetics of sleek interiors, bespoke menus and tattoo designs. Photos capture the energy, movement, and controlled chaos of kitchens. Chefs and wait staff perform comfortably in this go-go environment, and Chef Duds keeps up with the pace.
Website refresh
Impact / ROI
The new Chef Dud Duds website went live in February 2025, complemented by Google Search Ads, display ads, and paid social. Within one month of the launch:
129.8%
increase in engagement time on the site from organic search
113%
increase in sales
5,062.5%
increase in "Add to Cart" events
102%
increase in form submissions
+1,300%
increase in "Begin Checkout" events
Social media
Emails & display ads
Photography & video
Our in-house imagery spotlighted Chef Duds products (and their people) in lively restaurant environments. Macro shots and video clips highlight the brand’s attention to detail in stitching custom-embroidered logos.
